Product Concepts

Air Jordan's have many concepts when it some to creating a sneaker. However most if their sneakers get re- released, and people still wait on lines to buy a pair. It's a perfect example of consumer product because it satisfies the consumerss personal wants after they wait on line for so long. A great example of specialty product is the Olive nines. People search everywhere for them and can't find them but now that they have been re released, lots of people already waiting for them to come out. It's also because they won't be released again for maybe another twelve years. The product mix is all of the number Jordan's that have come out which is a very large varity of different color and types of  sneakers. Branding is pretty easy to explain because my Jordan sold the rights to use his name and that is what the franchise is today. Individual branding on the knee hand would be naming all the sneakers by number. And of course Air Jordan's is trademarked to Nike.





This represents the first Jordan's to release, however they show u all the other Jordan's. It's the product mix.


Olive 9s