When I read this chapter it confused me because we've posted about most of the things in this chapter such as promotion. As I said before Jordan promotes his product and also the company advertises all over the world.
My company's promotional strategy is based on advertising and sales promotion, because everyone wants to get the best price that the can get because Jordan's are very expensive. That's why they promote with deals and other sales over on future purchases, they know the consumer will come back and actually take advantage of their discount because Jordan's drop all year round. And it's competitive advantage is that they make more money the sneakers that are modern, even though most of their sneakers came out twenty years ago. Consumers purchase Jordan's at one price, so that they can sell it for even ore money then they paid for it, and that's a perfect exams of personal selling. I know people who make a living off of selling the Jordan collection that they have accumulated over the past years.
No comments:
Post a Comment