Advertising and Public Relations

When it comes to advertisng Air Jordans in current day, the internet is where they advertisng upcoming releases and new jordans that come out. In other countries such as china, billboards ands banners are mainly how Jordan is advetised. When it comes to adevertisng its surprisng that it isnt hard to advertise a sneaker that came out about twenty ago. Most sneaker companys might find that extremely hard to acomplish but the Jordan franchise makes their advertising make the sneaker become more highly anticipated. Public Relations is similar to advertising for Jordans, such as Jordans being advertised through word of mouth and friends talking about what new jordans their gonna get for the holidays. Jordans always have customers lined up for at least two days for a pair of jordans to come out. They camp out in front of stores. I personally find out Jordans are coming out through word of mouth because my friends always tell me what jordans are coming out. However now that i chose this company I know most of the release dates of Jordans coming out now and in the spring. Public relations and advertising differ because alot of people who hear that jordans are coming out, really dont see the advertising of that sneaker. In China Jordans are more advertised because Jordans are made in china so its easier for them to sell them at a wholesale price.