Strategic planning for Jordan's

Micheal Jodan has created a franchise with his sneakers and is known all over the world. After a great rookie season Jordan was offered a contract with Nike, and since then has brought in alot of money to the company.  In 1985 Jordan became the owner of a new line of sneakers which changed basketball sneakers forever. Before Jordan's were launched there were only white basketball sneakers, so there was alot of planning going into the sneakers. Not only did Jordan design his sneakers to enhance performance and for comfort, but he wore his own sneaker while he played throughout his career. Since he designed his sneakers for his own comfort and as he said it helped him perform better, it gives Jordans a special significants to every sneaker. In present day the planning is different for Jordan's because now there bought for style, not so much for basketball anymore. However Jordan's from back in the day are re-released and are still bought all over te world and people wait on lines for days to get a pair.