Customer Decsion Making

When Micheal Jordan used to wear his own sneakers to play in the NBA games, it wasn't only to promote his sneaker, but it was to enhance his playing skills. Therefore, when consumers went to purchase their Jordan's, a descion had to be made as to what part of your game you want to step up while playing basketball. Back then the sneakers used to be designed to be lighter and more comfortable for the player. However, now consumer descion making really doesn't have anything to do with the game of basketball. Jordan's are purchased for style and collection in present day.any Jordan's that come out now are the same as the sneakers that we're released in the 90's. So I think now part of the consumers descion making goes into whether they want the same sneaker they had before or maybe the new fusion Jordan's, which are new Jordan's that are being released that includes Jordan's and Nike sneakers fused together. Consumers also have to decside whether they want to pay a couple hundred dollars for a sneaker that came out over 20 years ago.