Customer Decsion Making

When Micheal Jordan used to wear his own sneakers to play in the NBA games, it wasn't only to promote his sneaker, but it was to enhance his playing skills. Therefore, when consumers went to purchase their Jordan's, a descion had to be made as to what part of your game you want to step up while playing basketball. Back then the sneakers used to be designed to be lighter and more comfortable for the player. However, now consumer descion making really doesn't have anything to do with the game of basketball. Jordan's are purchased for style and collection in present day.any Jordan's that come out now are the same as the sneakers that we're released in the 90's. So I think now part of the consumers descion making goes into whether they want the same sneaker they had before or maybe the new fusion Jordan's, which are new Jordan's that are being released that includes Jordan's and Nike sneakers fused together. Consumers also have to decside whether they want to pay a couple hundred dollars for a sneaker that came out over 20 years ago.

Jordan's Marketing Enviornment

Jordan has a very successful marketing enviornment. Jordan's are sold all over the world and are worn by millions of people daily. Since Jordan's started back on 1985 they have never went out of style and are still in fashion, and not so much as function which is why the sneaker was made for. Jordan's are sold in so many different stores; such as Foot Locker, Nike Town, and Flight Club.no don't believe that Jordan's have really been affected by this recession. When a pair of Jordan's are going to be released, thousands of people line up in multiple stores, and even camp out to buy Jordan's. Jordans make up about 10 to 15% of Nike sales.Jordan has made a legacy with his sneakers that will live on for years to come.

Strategic planning for Jordan's

Micheal Jodan has created a franchise with his sneakers and is known all over the world. After a great rookie season Jordan was offered a contract with Nike, and since then has brought in alot of money to the company.  In 1985 Jordan became the owner of a new line of sneakers which changed basketball sneakers forever. Before Jordan's were launched there were only white basketball sneakers, so there was alot of planning going into the sneakers. Not only did Jordan design his sneakers to enhance performance and for comfort, but he wore his own sneaker while he played throughout his career. Since he designed his sneakers for his own comfort and as he said it helped him perform better, it gives Jordans a special significants to every sneaker. In present day the planning is different for Jordan's because now there bought for style, not so much for basketball anymore. However Jordan's from back in the day are re-released and are still bought all over te world and people wait on lines for days to get a pair.

Brief history and mission statement

george rivera

5 minutes ago · Mobile · Limited

Mission Statement for Nike: To bring inspiration and innovation to every athlete in the world.
Brief History: Nike was founded a student and professor of the university of Oregon. The students name was Phillip Knight and his coach Bill Bowerman were the fouders.It was originally called Blue Ribbion Sports however in 1978 it was renamed Nike. The Nike check on every sneaker is called swoosh.
Nike may not admit it but they were on the verge of demise until Micheal Jordan teamed up with them and created air Jordan in 1985. Now Jordans are sold all over the world and is making millions of dollars for both Nike and Micheal Jordan