What is brand new with Jordan's are the new chris Paul 6s. They are brand new to the world and it something new to Jordan's. It amazed me how Nike chose to build a new type of sneaker, under the Jordan brand. They took the NBA star Chris Paul and put his shoe under Jordan's instead of regular Nike, so they could increase sales. They also do this with the NBA superstar Carmelo Anthony. This is an example of test marketing because its a limited introduction unless the sneaker becomes really successfull and self a lot. It's also an exams of commercialization be sure this was a decision of how to market the new sneakers. The Chris Paul's 6s are in the growth stage where the company is seeing and increasing rate of consumers who want this sneaker. I ask myself and I would ask you, Do you think that the Chris Paul sneaker would make as much sales if they weren't under Jordan's?
Sunday, December 2, 2012
Developing and Managing Products
Jordan's have always come out with new colors of sneakers, however they aren't brand new sneakers that are new toyhe world. In fact they are mostly re release of older Jordan's that customers love. They usually come out with new colors but not so much as new designs.
What is brand new with Jordan's are the new chris Paul 6s. They are brand new to the world and it something new to Jordan's. It amazed me how Nike chose to build a new type of sneaker, under the Jordan brand. They took the NBA star Chris Paul and put his shoe under Jordan's instead of regular Nike, so they could increase sales. They also do this with the NBA superstar Carmelo Anthony. This is an example of test marketing because its a limited introduction unless the sneaker becomes really successfull and self a lot. It's also an exams of commercialization be sure this was a decision of how to market the new sneakers. The Chris Paul's 6s are in the growth stage where the company is seeing and increasing rate of consumers who want this sneaker. I ask myself and I would ask you, Do you think that the Chris Paul sneaker would make as much sales if they weren't under Jordan's?
What is brand new with Jordan's are the new chris Paul 6s. They are brand new to the world and it something new to Jordan's. It amazed me how Nike chose to build a new type of sneaker, under the Jordan brand. They took the NBA star Chris Paul and put his shoe under Jordan's instead of regular Nike, so they could increase sales. They also do this with the NBA superstar Carmelo Anthony. This is an example of test marketing because its a limited introduction unless the sneaker becomes really successfull and self a lot. It's also an exams of commercialization be sure this was a decision of how to market the new sneakers. The Chris Paul's 6s are in the growth stage where the company is seeing and increasing rate of consumers who want this sneaker. I ask myself and I would ask you, Do you think that the Chris Paul sneaker would make as much sales if they weren't under Jordan's?
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